And is that language driving customer engagement that results in sales? Often, sales and marketing professionals approach business challenges from two different perspectives. This can result in mixed messages.
We’ve put together helpful insights, tips and actionable steps to bring the teams together and help you create and distribute messages that consistently, cohesively reinforce your unique selling proposition.
Logan Kettrick is part of a family of businesses that includes Longbotham Strategic Marketing. Read the full post on their blog.