Are your sales and marketing teams speaking the same language?

And is that language driving customer engagement that results in sales? Often, sales and marketing professionals approach business challenges from two different perspectives. This can result in mixed messages.

We’ve put together helpful insights, tips and actionable steps to bring the teams together and help you create and distribute messages that consistently, cohesively reinforce your unique selling proposition.

Logan Kettrick is part of a family of businesses that includes Longbotham Strategic Marketing. Read the full post on their blog.

Are you a rockstar web designer who hates writing content?

We know lots of uber-talented folks who live and breathe web design but would skip the content creation any day of the week! No worries. Hire our experienced copywriters to write or edit your content and you can stick to making jaw-dropping graphics, building flexible forms and coding til your eyes glaze over. We’re 100% behind the scenes, so your clients think you’re the one churning out all the great content! And hey, since Logan Kettrick was created by a development team with over 25 years of sales and marketing experience, we know how to partner with you so the copywriting properly reflects the attitude and branding of each of your custom website designs. Give us a call and let’s discuss the possibilities!

Tickle & Woo your way to higher sales

Everyone here at Logan Kettrick is super-excited about the launch of our sister company, Tickle & Woo. Their themed Tickle Box Subscriptions are amazing new CRM (Customer Relationship Management) tools that B2B sales representatives can use to stay in touch with prospects and customers. Themes include business travel, golf, coffee, outdoor recreation, kitchen gadgets, camping, survival and more. Tickle Boxes include a themed conversation card with an interesting tip or fact, your Company Imprint and a small token of your esteem. How does it work? You simply order one Company Imprint (a full color company logo with generous descriptive copy) that can go on as many Tickle Boxes as you want. Then, you assign each of your prospects or customers their own individual 6 or 12-Month Subscription. Every month, Tickle & Woo assembles and ships the mailings. It’s an awesome new way to maintain connections, rekindle stalled relationships and build rapport. And once you approve your Company Imprint, it’s effortless and automatic! Check out the website at www.TickleAndWoo.com.

Weary of cleaning up icky copy?

If you’re an advertising agency, public relations firm or website design company, you’re probably receiving all sorts of random copy from clients for their projects. Some of the copywriting might be great, but, based on our experience, we’re guessing that most of it leaves something to be desired. And jeepers, you’re already hip-deep in the marketing strategy, media plan or site map. Why not hire Logan Kettrick’s professional copywriters and editors to elevate that content to the next level? We can either write stuff from scratch or take what you’ve been given and refresh, revise and reimagine it. With over 25 years of sales and marketing experience, we know how to sell the benefits with style and substance!

ATTN: Overworked Marketing Directors

Too much on your plate today? And every day? We get it. Many companies expect their in-house Marketing Directors to be graphic designers, copywriters, video production experts, SEO gurus, web wizards and so much more. Not only is it impractical to think that any one employee could effectively fill all of those roles within a 9-5 time period, but it’s actually not cost-effective. Nobody knows the inner workings of a company better than the Marketing Director. We understand that you need to spend your time doing the research, developing marketing plans, implementing those plans, measuring the results and forecasting for the future. So go ahead. You be the brains, we’ll be the brawn! Our experienced copywriters and editors will make you look like a hero. Why not outsource a project to us right now?

The path to your next promotion…

…is paved with thoughtfully written internal memos and documents, targeted advertising copywriting and seo-friendly content for your company’s website. Working in the marketing department? Looking for that next step up in salary, title and influence? Dress for the job you want, or rather “dress up your words” for the job you want. When you communicate with clarity and purpose, co-workers, customers and employers take you more seriously and place more weight on your opinions and observations. Hey look, not everyone is a born writer. But each of us has something meaningful to contribute. The experienced copywriters and editors at Logan Kettrick would be happy to help you make the messages that are important to you more relevant to the people around you. We’ll work behind the scenes to craft language that resonates with the dignity and gravitas needed to propel you forward in your career path. Give us a call today!

As he stepped up to the podium..

…there was a swell of applause from the crowd below. A wave of his hand and a hush crept over the gathering. He cleared his throat, “Today, we are gathered together to recognize progress. Starting right now, each and every one of us begins looking our jobs, our co-workers and even our lives, through a different lens. My friends…from this day forward, you are no longer an employee. Look around you. Everyone here has earned a stake in this company and now enjoys the rights, privileges and responsibilities of ownership. Get ready for…”

Are you or your company about to embark on a landmark project that requires content that stirs emotion, changes minds and promotes action? We’d love to help. Logan Kettrick’s experienced copywriters and editors are experts at crafting customized, targeted, memorable messages…perfect for political campaigns, new product launches, company mergers, and other significant undertakings. Email us today and tell us all about your project. We’ll peruse, ponder and call you back with a slew of really great ideas. See, we don’t just write stuff. We’re creatives at heart. At Logan Kettrick, our team of professional advertising copywriters can help you build a better business!

Happy Holidays!

Let’s face it, we’re all super-busy! And during the Holiday Season, it gets even crazier. But finding extra time in your day is easier than you think…just delegate! Place a quick order or pick up the phone. At Logan Kettrick, we save people time and money every day. How can we make your life a little easier?

 

It’s “thank you note” time…

Happy Thanksgiving!
During this season of gratitude, why not take the time to show your appreciation? Logan Kettrick offers eloquent Thank You Notes that are sure to leave an impression. To show our gratitude to you, our customers, we’re offering a special 15% off Promo Code (2389THANKS) on all Original Writing, Revise & Proofread and Spit ‘n Polish Thank You Note orders (redeem now through 12/15/12).

Ghostwriting anyone?

Happy Halloween!
This seems as good a day as any to remind you that, under our Custom Projects category, Logan Kettrick’s professional team can ghostwrite just about anything. We do all the work, you take all the credit! No tricks. Plus, we have a special treat for you today…enter Promo Code 4596GHOST on any order and receive a 20% discount (valid now through 11/25/12).